New BlackBerry Phones Can Now Run Android Apps from Amazon

BlackBerry 10 users can now run BlackBerry apps and Android apps, courtesy of the latest update to the mobile operating system.
Launched
on Thursday, BlackBerry 10 OS 10.3.1 provides the usual access to the
BlackBerry World app store but also adds entry to the Amazon Appstore,
where users can download a variety of Android apps. The latest update
has started to roll out for several BlackBerry 10 devices, including the
Passport, Z30, Z3, Z10, Q10 and Q5, along with the Porsche Design
P’9983 and P’9982 smartphones.
The update comes at a time when BlackBerry has steadily fallen to the bottom of the mobile phone heap.
At
last count, BlackBerry’s global market share was less than 1 percent as
most smartphone buyers have gravitated toward Apple and Android. Still,
the company continues to battle back by launching new phones, such as
the BlackBerry Classic and the Passport
in hopes of gaining customers who still like the physical QWERTY
keyboards and other BlackBerry features. And BlackBerry continues to
update its latest mobile OS with new features designed to appeal to
existing users and possibly attract new ones. The ability to run Android
apps is one feature that might persuade more people to give BlackBerry
phones a shot.
The latest update adds other features as well.
The
BlackBerry Assistant is the company’s attempt at a voice assistant, a
la Siri, Cortana and Google Now. BlackBerry’s first digital assistant is
designed to help you work with your apps by responding to questions or
comments in one of two ways. If you type something, the BlackBerry
Assistant responds silently. If you speak, the assistant responds by
voice.
BlackBerry
Blend displays text messages, emails, documents and other content from
your phone on your computer or tablet. The BlackBerry Hub has been
enhanced with a new option called “Instant Actions.” These allow you to
organize your inbox without having to go through each individual email.
A
new Meeting Mode sets your phone to silent mode while you’re in a
meeting and then turns it back to active mode after the meeting is over.
BlackBerry has added back certain keyboard shortcuts for phones that
sport a physical keyboard, where you can assign a specific function to
just about every letter.
The
camera has been upgraded with a panoramic feature and other
enhancements. And finally, BlackBerry promises a 15 percent jump in
battery life by letting you pick which apps and features you want to
stay active or become passive.
The
new version is already rolling out to customers in Europe, the Middle
East, Africa and the Asia Pacific region. Those of you in North America
should see the update arrive over the coming weeks. But your timing will
vary depending on your mobile carrier. A spokeswoman for BlackBerry
told CNET that some Canadian customers of wireless carrier Rogers have
already started to receive the update.
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